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  • You are a pet photographer based in Sydney and would like to optimise your website for the word ‘pet photographer’. What is the best way on how to use the keyword ‘pet photographer’ to optimise your website for better rankings?

    Use the exact word ‘pet photographer Sydney’ in your copy a few timesUse keywords which include ‘pet photography’ ‘pet shots’ and ‘pet photos’ along with the word ‘pet photographer’Use the words ‘pet photographer’ and ‘Sydney’ a few times in your copy.Use the word ‘pet photographer Sydney’ at least once and words like ‘pet photography’ and ‘photos with your pet’.I have no idea
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  • An upmarket fashion brand wants to increase its online sales. They already have an existing database and social media following. Do you…

    Create a seasonal fashion trends lookbookSend an EDM with fashion tipsGet a celebrity endorsementUse Social Media AdsDo a Google Shopping campaignI have no idea
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  • Your e-business wants to generate sales rapidly and to be known as the go-to in their industry in the long run. Which of the following options would give you immediate sales, with long-term results?

    Search Engine Marketing (PPC) + Email MarketingEmail Marketing + Social Media AdvertisingSearch Engine Marketing (PPC) + Social Media AdvertisingSearch Engine Marketing (PPC) + Search Engine Optimisation (SEO)I have no idea
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  • When running a campaign where you want to get maximise value from your budget, what Would you set your keywords to?

    Broad Match airport car rentalPhrase Match 'airport car rental'Near Broad Match + airport car rentalExact Match (airport car rental)I have no idea
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  • In the context of paid Display Advertising, what number does the term CPM refer to?

    Cost Per ThousandCost Per HundredCost Per MillionCost Per ClickI have no idea
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  • Claire’s business goal is to generate online sales of her handmade soaps. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

    Number of clicks on her ads and costs to produce her pursesHow many times her ads have been viewed and clicked onNumber of clicks on her ads and revenue they generatedCosts to produce her purses and revenue generated from her adsI have no idea
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  • Josh has recently invested in making his website mobile friendly and wants to target his Google Search Ads to people based on the device they are using. However, he doesn’t know how his campaign performs on different devices. What is the way for Josh to find meaningful data that will help him decide which device to target?

    Experiment to test which device to targetCreate multiple campaigns that target different devices and monitor the resultsSegment the campaign statistics by deviceCreate multiple adgroups that target different devices and monitor the resultsI have no idea
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  • Which of the following does clicking the "Boost" button NOT allow you to do?

    Target fansSelect a pixel for conversion trackingCreate a manual bidChoose the location of your audienceI have no idea
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  • Which of the following is true if you want to schedule Facebook ads to run at only certain times and on certain days of the week?

    You must pause and start your ad regularly to be sure this happensYou must use daily budgetingYou must use lifetime budgetingThis isn't possible with Facebook adsI have no idea
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  • The open rates on Sandra’s newsletter campaign have been dropping over the last few months. Sandra wants to target people who have subscribed to her newsletter via Facebook ads. Which of the following can't she do with Custom Conversion targeting people who have subscribed to her newsletter from her website?

    Set a conversion valueOptimize for that conversionTarget those who perform that conversionTrack that conversionI have no idea
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  • As a marketing manager you get requests to add conversion tracking codes to the website. You want to use Google Tag Manager. What would be the best practice to set up a Google Tag Manager account?

    Create an account for the companyCreate an account for every person who will have access to AnalyticsCreate an account for every site you want to trackCreate an account for every Analytics viewI have no idea
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  • If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

    AdWords Conversion Tracking tagAdWords Remarketing tagGoogle Analytics Pageview tagDoubleClick Floodlight counter tagI have no idea