Advance your career or business with this 2-day weekend intensive course in Search Marketing.
Are you happy with your positions on search engines? Whether you are self taught or have a company looking after your rankings, stay in the know for what Google is looking for in 2017 and beyond.
When you study the Certificate in Search Marketing, you’re learning from industry based professionals on how to use Google to get relevant clicks that translate into more sales.
Let our Digital Marketing College practitioners teach you how to climb up the ranks, increase organic traffic, use actionable keywords and combine it with an effective paid campaign.
Utilise the full power of the Google advertising platform with extended ads, site links and call extensions.
Stop those wasted clicks and know which metrics to watch for so you can get higher returns on your paid advertising on Google w best to leverage the Google search engine for your best return on investment and only pay for the sales that will convert.
If you are managing Google Adwords yourself, have an in-house resource, or use an external agency, learn the essentials skills to get full value from your advertising budget.
If you’re unsure if this course is right for you, book in a consultation, or join us for a course class .
- Know your audience
- Know your goals
- Create your strategy
- Plan your campaign
- Desktop, Mobile, and Blog Websites
- The user experience (UX)
- SEO Optimisation
- What is SEM?
- Creating and implementing an SEM Strategy
- Measuring and Interpreting results
- The benefits of integrated campaigns
- Planning and running integrated campaigns
- Measuring results and ROI on integrated campaigns
- Working on a real time project
- Defining metrics
- Measuring results using conversion tracking and Google Analytics